Since my first car was Ford Pinto, I've always been interested in the defective gas tank design caused by Ford Pinto explosions is an interesting case study of ethical decision-making approaches. There are three possible approaches to making ethical decisions; consistent approach, deontological approach and psychological approach. In a concise approach, the decision-maker's decisions are focused on the consequences of action (Trevino and Nelson, 2005, p. 89). In a deontological approach, decision-makers make decisions based on the common values ​​and rights of individuals and / or groups on the basis of or on the wrong basis (91. Decision makers based on a psychological approach can change their activity at the level of their cognitive moral development.

, who applied a consistent approach, can easily make the decision that Ford has done and manufactured, even though the gas boiler explodes at low speed rear collisions.) In addition, they probably agree with Ford that the car has not been recalled after being on the market. decision-makers will consider the consequences for the widest possible number of people and groups and will make a decision with the least vulnerable and most beneficial decision. rekedniük that do not have the Pinto-run accidents than other vehicles, and companies would benefit greatly stakeholders that the costs remain low and as quickly as possible to throw the car market; it would have been easy to decide that most of the benefits would come from planning, as many of them would benefit from it and would probably be no more than would be allowed by existing standards.

On the other hand, the decision maker's deontological approach has easily decided not to go ahead with production and / or recall the car after it was on the market. Since this individual is based on the moral values ​​and / or the rights of individuals, they are likely to claim that the car should not be produced unless it can provide the injured rights of the minorities.

The results of individual decisions following a psychological approach vary according to the level of cognitive morality (115. For example, if they were at a preconventional level, they would probably have agreed to sell Pinto and / or withdraw it from the market because the other members of the company would have been greatly influenced They would fear the punishment of the management or would have hoped they would have been rewarded in some way by supporting the majority opinion, even if the individual was at the traditional level, they still did not decide to redesign the Pinto tank. "We have tried to make sure that most of the company's decision-makers have a great deal of influence on them and they do not want to, but they would have followed the" letter of law "that supported the case when it was not necessary to change the plan, non-conventional or moral-based moral development, they would have felt that in order to maintain minority rights, it is necessary to control the tendency within the enterprise "regardless of majority opinion (p. 19659002] On the road I survived the 1974 Ford Pinto, thanks to the goodness that I was not from behind!


Trevino, L. and Nelson, K., (2005). executive ethics in Hoboken, NJ: John Wiley and Sons, Inc.

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